Issue: 27

COLLEGE NEWS

- Agronomy Day crowds

- Yunus on TV tonight

- Fall enrollment

- Student exchange programs

- Ag Alumni Forum

- Reiman Gardens dedication

- Ag Council steak fry

- Tent-A-Gate

- Ag Online, Year One

- Deadlines & Reminders

COMMUNICATIONS KIOSK

- The media: A business relationship

INFOGRAZING

- Plows and PCs

EXTERNAL VOICES

- State fair review

MARGINALIA

- An answer to odor?

C O L L E G E N E W S

AGRONOMY DAY CROWDS

More than 1,500 people attended Agronomy Day '95 on Thursday at

the Agronomy and Agricultural Engineering Research Center. More

than 400 were students, including 13 busloads from high schools.

The Agronomy Club served more than 800 people for lunch. Plans

are underway to make Agronomy Day an annual event.

YUNUS ON TV TONIGHT

1994 World Food Prize laureate Muhammad Yunus will be featured

as the "Person of the Week" on today's (Friday) ABC

World News Tonight, which airs at 5:30 p.m. Yunus has been hailed

as one of the "stars" of the U.N. women's conference

in Beijing for his innovative loan programs that have helped poor

people, especially women, go into business for themselves. (The

College of Agriculture is the secretariat of the World Food Prize.

This year's World Food Prize recipient will be announced on Oct.

16.)

FALL ENROLLMENT

University fall enrollment reports put the number of undergraduates

in the College of Agriculture at 2,654 -- an increase of 60 from

last fall. The number of graduate students dropped 36 from last

fall to 591.

STUDENT EXCHANGE PROGRAMS

International Agriculture Programs has opportunities for five

students to study at the University of Agriculture in Nitra, Slovakia,

and five undergrads and two grad students to travel to Uzbekistan.

Deadline to apply is Oct. 2. For more information: Joe Dale, 294-5509

or 294-3972.

AG ALUMNI FORUM

A limited number of copies of the just-published Ag Alumni Forum,

the college's annual alumni publication, are available from Ag

Information. Contact Ed Adcock, edadcock@iastate.edu or 294-2314.

The issue includes an essay by retired farm broadcaster Lee Kline

and articles highlighting faculty, students and alumni accomplishments.

REIMAN GARDENS DEDICATION

The Reiman Gardens dedication program -- 10 a.m., Saturday, Sept.

16 -- will include donors Roy and Bobbi Reiman, horticulture department

head Mike Chaplin, Dean Topel, President Jischke, Patty Jischke

and a performance on the gardens' carillon by ISU carillonneur

Tin-Shi Tam.

AG COUNCIL STEAK FRY

The Agriculture Student Council's annual steak fry will be 5:30

p.m., Wednesday, Sept. 27 at the Reiman Gardens. The event is

for invited college and department administrators, club advisers

and officials, and other selected faculty and staff, in appreciation

of contributions to Ag Council activities over the past year.

TENT-A-GATE

The annual Tent-A-Gate for College of Agriculture alumni is Oct.

7 before the ISU-Oklahoma game. The event, located in tents east

of the Olsen Building, begins at 10:30 a.m. with coffee and doughnuts

and continues until game time at 1 p.m. A short program will feature

awards to outstanding alumni. Advance reservations for a meal

served by the Iowa Pork Producers are available for $5 by calling

294-4725.

AG ONLINE, YEAR TWO

This issue of Ag Online marks the start of the newsletter's second

year. Thanks to those who've sent comments and suggestions over

the past year. We welcome your thoughts. Ag Online now has almost

400 subscribers. Most are college faculty and staff, plus subscribers

in other ISU offices. Two other places to catch Ag Online: hard-copy

is posted in each department and other college offices, and current

and past issues can be found online.

DEADLINES & REMINDERS

Sept. 16 -- Reiman Gardens dedication

Sept. 27 -- Ag Council Steak Fry

Sept. 28 -- Research Exchange Visits grant applications due, 126

Curtiss

Oct. 7 -- College of Agriculture reception, Parent and Family

Weekend

Oct. 7 -- Ag Alumni Tent-A-Gate

Oct. 12 -- Promotion & tenure committee nominations due, 479

Heady

C O M M U N I C A T I O N S K I O S K

THE MEDIA: A BUSINESS RELATIONSHIP

When you work with news reporters, consider it a business relationship,

according to Ian Pearson, who facilitated last month's college

retreat on communications. We are the providers of information;

reporters are the consumers. Like any business relationship, the

provider should pay attention to the customer's needs. And remember

that reporters wear two hats: they are consumers of our information

and providers of information to the public. Using the press as

a bridge to a public that is wary of institutions adds credibility

to our information.

I N F O G R A Z I N G

PLOWS AND PCs

Within five years, it's anticipated that about 50 percent of the

150,000 major grain farmers in the Midwest will use precision

farming techniques. "The one thing that makes site-specific

farming work is the computer processing power that is available

today," says a marketing manager at a firm that makes precision

fertilizer applicators. The farmer uses information gleaned through

a combination of high-tech yield monitors, crop moisture sensors

and a satellite receiver, which is then filtered through special

software, to apply just the right amount of costly fertilizer

to each part of a field to maximize production. (Investor's Business

Daily, Aug. 31)

E X T E R N A L V O I C E S

STATE FAIR CRITIQUE

Richard Christiansen, the Chicago Tribune's chief critic and self-described

"city boy to the marrow," visited the Iowa State Fair

for the first time and on Aug. 27 wrote: ". . . A few days

after I had left the fair and returned home to Chicago, when I

was absorbing the absurd convolutions of the O.J. Simpson trial,

the disgraceful sham of the Mike Tyson non-event and the weird

creepiness of the Calvin Klein ads, I was ready to chuck all the

urban niceties for a return to the values of sincere craft and

careful workmanship that were still being hailed, with conviction,

at the state fair."

M A R G I N A L I A

AN ANSWER TO ODOR?

From a letter to the editor by Wayne Frauenholtz of West Branch

that appeared in Iowa Farmer Today, Sept. 2: "I believe I

have a slurry or solution that may help to clear the air [of swine

odor problems]. They could begin at the root cause of all this

by banning beans in the diet of all the stock . . . ! Beans in

any diet can lead to explosive circumstances. Frankly I'm amazed

some land-grant grad hasn't arrived at this odor answer."