Hertz Farm Management leaders to present Hertz Lecture at Iowa State April 9

Graphic showing details about the Hertz Lecture on Emerging Issues in Agriculture, including headshots of the four panelists.AMES, Iowa – Leaders from Hertz Farm Management, Inc. will present “An Evening with Hertz Farm Management – Emerging Issues in Agriculture,” a Q&A-style discussion for the 2024 Carl and Marjory Hertz Lecture on Emerging Issues in Agriculture. The lecture will take place on April 9, at 7 p.m. in 127 Curtiss Hall on Iowa State University’s campus. The event is free and open to the public.

The panelists - Chad Hertz, COO; Randy Hertz, CEO; Jeff Troendle, president of Hertz Farm Management; and Doug Hensley, president of Hertz Real Estate Services – will talk about emerging issues in agriculture, preserving agricultural legacies and developments in agriculture. They also will address questions posed by audience members.

Chad Hertz is the third generation of accredited farm managers in the Hertz family. During his 30 years with the company, he has served in many capacities including professional farm manager and licensed real estate agent. His interests revolve around soil health initiatives, conservation efforts, the Ag Startup Engine and leadership development.

Randy Hertz (’76 animal science) has more than 40 years of experience as a farmland professional in farmland brokerage, farm management and valuation. He is a member of several state and national organizations, including the National Association of REALTORS® and the Iowa and American Society of Farm Managers and Rural Appraisers. In 1991, he was named the Iowa Farm and Land Broker of the Year, and in 2010, he received the Land REALTOR® of America award.

Jeff Troendle (’86 agricultural business) has appraised, managed, sold and acquired rural properties for Hertz clients since 1986. His soil conservation efforts resulted in him receiving the Land Stewardship Award from the Iowa Chapter of the American Society of Farm Managers and Rural Appraisers. In 2009, Troendle received the National Farm Manager of the Year award.

Doug Hensley has extensive experience as a licensed real estate managing broker. Before joining Hertz in 2017, he was the owner, president and managing broker of Gorsuch-Hensley Real Estate & Auction, Inc. Hensley has taught many seminars on land ownership, agricultural finance, real estate sales, auction law and small business dynamics.

With its headquarters in Nevada, Iowa, Hertz Farm Management, Inc. specializes in farmland asset management, providing personalized service to assist clients in meeting their farmland ownership and investment goals. The company was started by Carl Hertz (’33 animal science) in 1946 and has become one of the largest farm management, real estate and rural appraisal firms in the United States.

The Carl and Marjory Hertz Lecture on Emerging Issues in Agriculture was created in memory of the founders of Hertz Farm Management Inc. to inspire generations of industry leaders, research scientists and young professionals to reach their full potential.


Whitney Baxter, Agriculture and Life Sciences Communications, 515-294-2314, wjsager@iastate.edu

Jamie Stowe, College of Agriculture and Life Sciences Development, 515-294-7741, jstowe@foundation.iastate.edu