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Research suggests value of framing social media messages for conservation-related outreach to diverse farm audiences

January 18, 2024

News

Composite of FB ad graphics promoting cover crops re Business, Hero, Science, Steward message frames — Figure 1. Graphics used for Facebook ad campaigns promoting cover crops using different message frames, in research by Witzling, Shaw, Comito, et al.

AMES, Iowa– Can Facebook effectively promote conservation messages?

College of Agriculture and Life Sciences

Iowa Nutrient Research Center
Agricultural and Biosystems Engineering
Elings Hall
605 Bissell Road
Ames, IA 50011-1098
inrc_wq@iastate.edu
515-294-6717 phone

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