PeopleProgram Director - Iowa Learning FarmsProjects: Decoding and leveraging the farmer messenger effect to accelerate the adoption of critical edge-of-field conservation practices (2023) Identifying the barriers and strategies to accelerate adoption of critical edge-of-field conservation practices: A farmer-centric integrated research & extension approach (2021) Increasing Farmer Engagement with Conservation Practices Through More Effective Communication Strategies (2019) Successful Voluntary Watershed Improvement Projects: Do Short-Term Adoption and Outreach Lead to Attitude Changes and Long-Term Sustainable Practice Adoption? (2017) Area of Expertise: AnthropologyConservation and Environmental AttitudesCommunication Strategies - Language and BehaviorOther Affiliations: Iowa State UniversityContactjcomito@iastate.edu Tags: Social Science